Whether Juul meant to attract them or not, though, millions of teenagers have used its products. And Juul, with a sleek design and satisfying nicotine delivery, could be particularly appealing to adult smokers looking to switch. To their credit, most health experts agree that e-cigarettes-while not full-stop safe-are less dangerous than cigarettes. Juul’s executives have repeatedly denied that they meant to attract children they say their goal has always been to give adult smokers a better option than deadly combustible cigarettes. The suits allege Juul planted the seeds for a youth addiction epidemic that would make nicotine cool again after years of historic declines in cigarette smoking. The product launched with a flashy marketing campaign that, the complaints argue, was likewise meant to appeal to young people. They claim Juul purposely designed its stylish, flash-drive-like devices and flavored nicotine e-liquids to appeal to teenagers. Hundreds of lawsuits against Juul, many of which were consolidated into multi-district litigation in California, are pushing allegations mirroring Stein’s. to sue Juul-is successful, the vaping company may be in for a world of hurt. If Stein-who in 2019 became the first state attorney general in the U.S. On June 7, North Carolina attorney general Josh Stein will enter a Durham courtroom with a mission: proving that the e-cigarette company Juul Labs purposely targeted teenagers with its nicotine-rich products.
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